Wednesday, 28 November 2012
Why Are Soap Operas So Popular?
- which originated from the American radio serial dramas of the 1930's.
- undemanding nature of soap opera can be seen as a contributory factor to the genre's popularity.
- soap opera's concern with the everyday lives of everyday people and their problems, big and small, appears to be one of the main reasons why this genre is so popular.
- "when I sit down to watch, I belong to the family in a way...I can enter into all the characters because they're so familiar" (Ang 1985).
- viewers enjoy forming this kind of participatory 'relationship' with the characters.
- parasocial relationships.
- gain pleasure.
- catharsis.
- based on personal experience, it is evident that viewers often use the behaviour of a character in order to justify
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